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Is Carbon Pricing Finally Taking Center Stage?

“We’ve now got carbon pricing on the radar screen in a way it hasn’t been before,” said the World Bank’s John Roome, “We’re moving from why to how.”

An April 24 New York Times story by Coral Davenport quoted Roome and others on the growing momentum of carbon pricing. “There is now an overwhelmingly obvious scientific consensus that the more carbon pollution we put into the air the more impact it has on warming the massive melting of the Arctic, the cycles of droughts and flooding, the die-offs of coral reefs,” the World Bank’s president, Jim Yong Kim, told Davenport. “And to our economists, who have been studying this for quite some time, there is an equally obvious consensus that putting a price on carbon pollution is by far the most powerful and efficient way to reduce emissions.”

Michelin Leads the Way Towards 2020

Michelin has a long history of attention to and support of the environment.  On the product side, Michelin invented the radial tire in 1946, which led a revolution in the tire industry, resulting in longer-lasting and safer products.  In 1992, Michelin introduced the "green tire," which reduces rolling resistance — and thus increases miles per gallon —while improving safety and longevity.  By 2020, Michelin intends for its tires to reduce fuel consumption by 3 billion liters and to prevent 8 million tons of carbon emissions.